About The Credit Card Toolkit
The Credit Card Toolkit is a series of six practically-focused manuals designed to help you maximise your credit card business. Written by some of the world’s most experienced credit card executives they guide you step-by-step through the implementation and improvement of your credit card programme – ensuring maximum profitability.
Leverage decades of practical industry experience…
Each manual gives you unique access to some of the world’s most experienced credit
cards executives advising you on every step of your project. Pooling their expertise
to ensure your decisions are the right ones.
Consider how valuable it would be if you could ask them for guidance on anything
from product design to marketing tactics, to risk management to outsourcing.
And not just vague questions of style, but hard questions of substance…
How do I do this? What are the factors I must build in? How have my
peers succeeded in this area? What are the pitfalls?
Case study evidence
Key to the power of these step-by-step guides are the penetrating case studies.
Based on interviews with a diverse array of credit card issuers around the world,
they delve into the practical challenges – and solutions – resulting
from implementation of the ideas contained in The Credit Card Toolkit.
Our team of experts were able to secure access to senior executives at the
profiled companies – as well as share their own experience – because
of their high-level track record in the industry.
There are currently six manuals in The Credit Card Toolkit series:
These manuals will help you:
| Acquire the right type of customer for your business
and ensure they use the right credit cards that generate maximum revenue |
| Pinpoint the specific operational challenges you must
address before going live with a new product |
| Evaluate the risks facing your business and take appropriate
steps to avoid disaster |
| Build profitable long-term relationships with customers
through focused loyalty and retention strategies |
| Develop powerful database marketing strategies that
deliver against hard business targets |
| Benefit from the cost savings and marketing possibilities
offered by outsourcing |
| Create compelling loyalty programmes
your customers will buy into |
For further information on the Credit Card Toolkit please contact:
